Cover Letters that Grab the Reader's Attention

Let's talk about writing attention-grabbing cover letters. If you're serious about putting your best foot forward to procure an interview, the image the cover letter portrays is of paramount importance. Even the most qualified applicant won't get the job if he or she never gets a chance to shine in an interview.

You may or may not be familiar with the AIDA formula. It's an old marketing formula that's been taught for generations. It has stood the test of time simply because it is very effective. When you apply this simple formula to a cover letter, you can change a ho-hum cover letter into one that stands out as a "Killer Cover Letter" and almost forces the reader to pick up the phone to find out more about you.

AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process successful marketers want to take their prospect through in order get them to take some action which generally results in making a sale.

In this case, the prospect is the hiring manager and you're selling yourself in the sense that you want the hiring manager to contact you for an interview. So I'm going to show you how to grab the hiring manager's attention, create interest, arouse desire, and ultimately get him or her to take action (pick up the phone and call you for an interview).

I know this system is effective because I've used it myself so this is more than just theory. Are you as excited as I am? Let's cover the formula in greater detail over the next few days. Grabbing attention is of primary importance and you've only get a few seconds to do it or else you'll be classified as just another ho-hum applicant.

Discover "How to Transform a Boring Message into a Killer Cover Letter That'll Make the Phone Ring off the Hook"…includes sample cover letters.

- Robert Phillips