February 6, 2008
How To Make Sales Online Even Without A Website
The other day, I was shopping around for new products for my customers. Now that I've found them, I need to spread the word to my niche, my core group of clients. There are three tools to help me do this - e-mails, a blog, and a website. Learn how to make sales online using the same methods I've developed for success.
E-mails are the quickest way to tell people about your new products. If you sell affiliate products, you don't even need a blog or website. Simply include your affiliate link in the e-mail. When your customers click on the link, they are automatically directed to the product web page. You get a commission from every sale.
Blogs are another easy way to show off your products, even if you don't have a website. Get a free account through www.blogger.com, then write your blog and show people what you've got. Using a blog, you can sell affiliate products, information products, or any other type of product you can think of.
The final way to display your wares is a web page. A web page gives you more control and flexibility than a blog. And this is where a lot of people make a HUGE mistake.
Websites with many pages of information and dozens of links can be distracting to customers. Each link and button diverts them from your product. The most profitable website is the Sales Letter, a single-page site with no distractions.
A single-page site focuses on only one thing - your product. Use a single-page website to tell the customer what's in it for him. Talk about the benefits of your product. And don't add a bunch of links and buttons that distract your customers, taking them away from your product.
Confused customers won't buy your product. Give them only two choices - to buy, or not to buy. Once they have arrived on your site (through a web link, portal page, or other method), give them every reason to stay on your site. The longer they stay, the more likely it is that they will buy.

Filed under Business and Society by Steve Beck










